Big Data can make a big difference in the success or failure of your marketing plan. We have deep experience in how to handle, store and report on data with integrity and accuracy. By learning and monitoring audience behavior, activity, and the path to information, we are able to highlight campaign successes and opportunities that translate to empowered maneuvers that increase campaign viability, audience attention and ROI.
We frequently assist our promotional-focused customers at better defining and identifying appropriate HCP targets for their brands. We also leverage industry leading tools, like ZS Affinity Monitor and other third party data, to best understand appropriate targets. M3 has been a full licensee of the AMA for over 8 years, and also leverages NPI data as needed. Our consistent ISO 26362 certification means we have not only met industry requirements, but often have set the bar for excellence.