MDLinx Primary Cares Challenge for Charity launched at e-Pharma Summit, Unique Opportunity for Pharma or Pharma Agencies to Showcase Creativity to Benefit Favorite Charity. Winner to be announced at the 25thAnniversary Med Ad News Manny Awards.
(New York, NY, February 11th, 2014) MDLinx (www.mdlinx.com), a part of M3 Group, a leading provider of online marketing solutions to the healthcare industry, is spreading the love of charity this Valentine’s week by launching the MDLinx Primary Cares Charity Challenge. This creative contest is open to pharma and pharma agencies that are encouraged to compete for up to $500,000 worth of free online advertising for a favorite charity. Judging is based on the creative submission of an education campaign discussing the mission of the chosen charity, which is specifically tailored for an audience of primary care doctors. The winning entrant’s charity will be advertised on MDLinx.com, where healthcare professionals find the most up-to-date, valuable clinical and medical information available, helping them make the most informed decisions for their patients. (More information and complete rules found at www.primarycarescontest.com.)
“M3 Group, of which MDLinx.com is a part, has experienced tremendous growth,” remarked Jack Bilson, VP of M3 Group. “We now reach over 2.5 million physicians through our global health care professional networks and nearly 600,000 physicians in the Unites States alone. MDLinx has long been the #1 physician specialty site in the United States, and has added a number of new services which has helped us grow substantially in many ways including our reach with Primary Care Physicians. Overall, this contest is a way for us to continue to give back and share our success through supporting a worthy charity with a specific focus on reaching our large, and growing, Primary Care Physician audience.”
Recently, M3 Group created another charitable initiative to help with the Philippines Tsunami Recovery through M3 Global Research, the only ISO certified research panel in Europe and ISO certified in the US, as well.
“We are thrilled to enter this creative and charitable contest,” commented Wendy White, Founder and CEO of Siren Interactive, a rare disease marketing agency. “This gives us the possibility to reach and educate a huge primary care physician audience about a non-profit derived tool that will speed time to diagnosis for rare diseases. It’s a remarkable opportunity.”
“I am very excited to participate in this challenge that will have a positive impact and that combines all my favorite things – healthcare, digital, and advertising,” comments Lisa Flaiz, Group Product Director, Digital Marketing, Janssen, Pharmaceutical Companies of Johnson and Johnson. “I am pleased to have the opportunity to review the many deserving entries as part of the judging panel – I know this will be a difficult decision but I am looking forward to helping to deliver good news to a deserving cause!” All entries are to be submitted online at www.primarycarescontest.com by April 14th.
Judging for the contest will be in two phases:
- Phase #1: Up to four Finalists will be chosen by a panel of industry experts, digital thought leaders in online advertising space.
- Phase #2: Winner is chosen from among the Finalists by an MDLinx panel of 1000 Primary Care doctors, part of the MDLinx ISO certified HCP Panel, the largest of its kind in the world.
For both Phase #1 and Phase #2, judging is based equally on these three criteria:
- Charitable Organization’s important work/goals/needs
- Creative execution of strategy
- Comprehensive/diverse use of MDLinx solutions in campaign
The entry with the highest score will be deemed the first prize winner, the entry with the next highest score will be deemed the second place winner, and the entry with the next highest score will be deemed the third place winner, all three subject to verification of eligibility and compliance with the Official Rules.
Winner of the MDLinx Primary Cares Challenge for Charity will be announced live at the 25th Anniversary Med Ad News Manny Awards on April 24th in New York City. “The healthcare marketing space has a rich tradition of philanthropic endeavors which MDLinx has captured with this exciting new contest,” comments Daniel Becker, Owner, Brand Director, Med Ad News, “It’s a natural extension of our Manny Awards program that has long emphasized agency participation in a diverse array of charitable causes, and we’re grateful for the opportunity to help showcase those efforts.”
The award winning MDLinx website makes it possible for busy physicians and healthcare professionals to stay current on the latest and most important medical news and information. MDLinx sorts, ranks, and summarizes medical journal articles and news for easy and accessible viewing. It was recently named Best Healthcare Professional Media Brand of the year by the trade publication Medical, Marketing and Media (MM&M).
About M3 Group
The M3 Group operates in the US, Asia, and Europe with over 2.5 million physician members globally via its physician websites such aswww.m3.com, www.mdlinx.com, research.m3.com, www.doctors.net.uk,www.medigate.net, and www.medlive.cn. M3 Inc. is a publicly traded company on the Tokyo Stock Exchange (jp:2413) with subsidiaries in major markets including USA, UK, Japan, S. Korea, and China. M3 Group provides services to healthcare and the life science industry. In addition to market research, these services include medical education, ethical drug promotion, clinical development, job recruitment, and clinic appointment services. M3 has offices in Tokyo, Washington D.C., Fort Washington, PA, Oxford, London, and Seoul.