Winning Primary Care Physician awareness campaign created by GA Communication Group, focuses on early diagnosis of congenital heart defects; MDLinx Charity award presented at 25th Annual Manny Awards in New York City.
New York, New York (PRWEB) April 28, 2014
The stars of pharmaceutical and healthcare advertising came out in New York City, Thursday night, to honor the best in the business at the MedAdNews Manny Awards. It was at this venerable, black tie award ceremony that MDLinx.com, a part of M3 Group, a leading global provider of online marketing solutions to the healthcare industry, announced that the Children’s Heart Foundation was the winner of the first annual MDLinx Primary Cares Challenge for Charity Contest.
“We are extremely excited and thankful to be the recipient of the first MDLinx Primary Cares Challenge for Charity Contest award,” comments Megan Van Pelt, National President of The Children’s Heart Foundation. “The opportunity to work with MDLinx and utilize their extensive digital network to raise Primary Care Physicians’ awareness about the early diagnosis of congenital heart defects is extraordinary. Through this partnership, MDLinx is saving lives, one heart at a time. We are also so very thankful to GA Communication Group for selecting us for their award winning, innovative online campaign to increase awareness among Primary Care Physicians about the importance to screen children between the ages of birth and two for heart defects.”
This creative contest was open to pharma and pharma agencies, encouraged to compete for up to $500,000 worth of free online advertising for a favorite charity. Judging was based on the creative submission of a digital educational campaign discussing the mission of the chosen charity, specifically tailored for an audience of primary care doctors.
“M3, of which MDLinx.com is a part, has experienced tremendous growth over the past year,” comments Jack Bilson, Vice President of M3, who presented the award with Director of Public Relations for M3 Group, Rich Britton. “We now reach over 2.5 million physicians through our global health care professional networks and over 600,000 verified physicians in the US alone,” continues Mr. Bilson. “We created the MDLinx Primary Cares Challenge for Charity Contest as a way to continue to give back and share our success through supporting a worthy charity, with a specific focus on reaching our large, and growing, US Primary Care Physician audience.”
After entries were initially reviewed by a panel of industry experts, the winner was chosen by physicians on the M3 Global Market Research Panel, the largest of its kind in the world, with ISO certification in both the US and Europe.
“When we heard about the MDLinx Primary Cares Challenge for Charity Contest, we immediately thought of the Children’s Heart Foundation, remarks Geoff Melick, Chief Innovation Officer, GA Communication Group. “We saw it as a tremendous opportunity to leverage the comprehensive capabilities of MDLinx to reach and engage over 600,000 US physicians within their online community. MDLinx is the kind of online physician community that GA loves to utilize for our clients’ messaging because its comprehensive suite of tools and solutions enables us to engage a large population of physicians, gauge the campaign effectiveness and make the necessary adjustments to optimize campaign performance. The program and campaign we developed will allow The Children’s Heart Foundation to increase awareness among Primary Care Physicians about the unmet need and importance to screen very young children early for heart defects.”
This latest charitable initiative is one of an ongoing series created by M3 Group to give back, leveraging their great success to help those in need. The Children’s Heart Foundation campaign will be advertised on MDLinx.com, where healthcare professionals find the most up-to-date, valuable clinical and medical information available, helping them make the most informed decisions for the health of their patients.
About M3 Group
The M3 Group operates in the US, Asia, and Europe with over 2.5 million physician members globally via its physician websites such ashttp://www.m3.com, http://www.mdlinx.com, http://research.m3.com,http://www.doctors.net.uk, http://www.medigate.net andhttp://www.medlive.cn. M3 Inc. is a publicly traded company on the Tokyo Stock Exchange (jp:2413) with subsidiaries in major markets including USA, UK, Japan, S. Korea, and China. M3 Group provides services to healthcare and the life science industry. In addition to market research, these services include medical education, ethical drug promotion, clinical development, job recruitment, and clinic appointment services. M3 has offices in Tokyo, Washington D.C., Fort Washington, PA, Oxford, London, and Seoul.