Leader in healthcare digital solutions expands portfolio to include recruitment marketing.
M3 USA, a leader in healthcare solutions for hospitals, health systems, and physicians, has acquired NAS Recruitment Innovation, a national recruitment advertising firm specializing in branding, technology, and media strategies for employers across a wide variety of industries, with a strong focus on hospital systems.
“We are excited to announce the acquisition of a leading digital recruitment advertising firm as a complement to our business portfolio,” states Aki Tomaru, CEO of M3 USA. “The robust recruitment experience provided by NAS will advance our offerings in the digital recruitment space for our healthcare clients. The quality, value, and scope of the services NAS provides will enhance the M3 USA’s mission of bringing positive changes to healthcare.”
NAS Recruitment Innovation empowers clients to attract and engage quality talents with a strategic blend of targeted technology and expertise. Serving every major market across the U.S. and Canada, they are consultative experts with proven leadership in technology solutions, media buying, and creative services. Their technology platform, ACTIVATE™, enhances candidate engagement, maximizes SEO, and offers robust analytics.
PracticeMatch, a healthcare recruitment marketing company within the M3 USA portfolio, looks forward to leveraging synergies with NAS. “This acquisition allows for deeper market penetration into the healthcare sector for both PracticeMatch and NAS,” states Mike York, CEO of PracticeMatch. “We look forward to offering our clients a wider array of digital marketing services to grow their employer brands.”
“We are excited about this partnership with M3 USA and PracticeMatch,” says Phil Ridolfi, CEO of NAS. “It will allow us to further develop the kinds of digital products and services our clients are looking for, as well as present opportunities for us to extend our offerings into new areas. Ultimately, individuals searching for jobs will benefit from our combined expertise in technology solutions and candidate experience methodologies.”
About M3 Group:
M3 Inc., the parent organization of M3 USA, operates in the US, Asia, and Europe with over 5.8 million physician members globally via its physician websites such as mdlinx.com, m3.com, research.m3.com, doctors.net.uk, medigate.net, vidal.fr, and medlive.cn. M3 Inc. is a publicly traded company on the Tokyo Stock Exchange (TYO:2413). M3 Inc. provides services to healthcare and the life science industry. In addition to healthcare job recruitment, these services include medical education, ethical drug promotion, market research, clinical research and clinic appointment services. M3 has offices in Tokyo, New York, Fort Washington, PA, Dallas, St Louis, Oxford, London, Paris, Madrid, Frankfurt, Beijing, and Seoul.
About NAS Recruitment Innovation:
NAS is a leader in recruitment advertising, marketing, and digital services. Based in Cleveland, Ohio and with representatives across the US, NAS serves hundreds of clients, half of whom are in the healthcare sector. In 2019, its ACTIVATE™ technology platform provided a superior experience to more than 25 million candidates in their job searches. Additional services include employment branding, media, and sourcing strategies, programmatic buying, social outreach, and digital marketing.
PracticeMatch is one of the most established companies serving healthcare employers with recruitment marketing resources including multiple databases, job boards, nationwide career fairs, and digital advertising. Established more than 30 years ago, its Pinpoint physician database includes over 374,000 interviewed, pre-screened physicians. Based in St. Louis, MO, the company hosts more than 30 physician career fairs annually nationwide.
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