CASRO Institute for Research Quality Announces First ISO Certification to Access Panel Standard

February 9, 2011

M3 USA Receives ISO 26362 Certification

For Immediate Release

Port Jefferson, NY–The CASRO Institute for Research Quality (CIRQ) has awarded its first certification for the ISO 26362:2009 standard Access Panels in Market, Opinion and Social Research to M3 USA.

ISO 26362 specifies the terms and definitions, as well as the service requirements, for organizations and professionals who own and/or use access panels for market, opinion and social research. It develops the criteria against which access panel providers can be evaluated and against which the quality of access panels can be assessed. ISO 26362:2009 is applicable to all types of access panels, whether recruited and used online (e.g. via internet) or offline (e.g. via telephone, post or face-to-face interaction).

Adherence and accreditation to such standards provides a basis of confidence for clients and other constituencies that the work produced is being executed with quality processes and controls in place. Implementation of this ISO standard improves an organization’s productivity and efficiency by creating clear lines of accountability, reducing errors and rework, shortening cycle times, and reducing costs.

The M3 USA Corporation certification to ISO 26362 covers the operation and management of an online panel of specialist physicians and healthcare professionals in the USA called MDLinx. MDLinx providesonline panel and project management services for quantitative market research projects such as testing client provided surveys and deploying these surveys online. Survey programming and data collection servicesare also offered by MDLinx.

“Finally there is an indisputable, international standard in quality research that any client or agency can recognize the world over,” said Craig Overpeck, COO of Global Research for M3.  “Our industry can now move forward with CIRQ’s leadership.  Every serious panel company must consider implementing the ISO:26362 standard.”

CIRQ auditors, all of whom have extensive experience in the market research industry, examined procedures at M3 USA’s Washington, D.C. office.

About CIRQ
The Council of American Survey Research Organizations formed the CASRO Institute for Research Quality (CIRQ) to provide assessment and certification services to research firms headquartered in North America desiring to be registered to ISO 20252 and/or ISO 26362. CIRQ is committed to providing timely, thorough, and impartial assessments of their customers’ quality management systems in order to make a determination regarding certification to ISO 20252 and/or 26362. CIRQ has been established in compliance with all ISO requirements for certification bodies that provide auditing and certification services for ISO 20252 and 26362. In order to conform to its mandate of objective and impartial audits to these ISO standards, CIRQ is independently operated and managed under the oversight of an Advisory Board and submits to annual moderation by external authorities on ISO certification bodies.

About M3 USA
M3 USA, part of M3 Inc (TSE ticker 2413), is the owner of MDLinx, one of the largest online physician communities in the USA.  M3 Inc also owns and operates physician communities in Europe and Asia as well as research specialist EMS Research.  M3’s Global Research division has offices in London, Berlin, Hangzhou, Tokyo, Seoul, and Washington DC.  M3 USA is the only panel both MRA verified and ISO:26362 certified.